Irregular Reports

The Irregular Report is the first report 100% created about Gen Zs by Gen Zs, in partnership with strategists, cultural anthropologists, journalists, and semioticians. Each report looks at a pressing, but overlooked or misunderstood macro trend; asking the questions urgently needed in order to provide companies, political organizations, and nonprofits with the level of nuance and specificity required for making faster and better decisions.

The world is entering a period where borders, boundaries, and binaries are rapidly dissolving. Fluidity is a product of, and response to, that reality; one in which the rules and structures of old no longer apply. As the report reveals, fluidity is key to understanding not only Gen Z but also the future; a future where fragmentation is the new normal, representing a spectacular shift in how we envision ourselves and our place in the world—a movement in thought and behavior being led by Gen Z.

With 850+ pages of videos, lists, essays, data, and case studies, straight from their mouths and minds, The Irregular Report: Fluidity digs into and dissects all things fluid: the what and why as well as the how—how it will impact critical systems like culture and creativity, economics, education, gender, and politics.

Gen Z Editor: Nicolaia Rips

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Culture Reports

The Culture Report is your very own cultural concierge—a collection of the most creative and original things happening in art and music, gaming, film and television, fashion, social media and digital, beauty, and pop culture. We select the people, brands, experiences, and trends that meet our high standards when it comes to creativity, originality, quality, and purpose— irrespective of age or audience.

Trend Reports

With our global community, Irregular Labs mines the cracks and interstitialities where trends incubate and materialize; in turn, identifying tomorrow's opportunities and anticipating seismic shifts—social, cultural, and political. Only by occupying and accessing cultural frontiers can you fully prepare for the future.

Gaming ^NO.01

$350

The term "gaming" does NOT simply refer to games and the people who play them. Instead, it is a social content and experience system that, at its most successful, is decentralized, open source, and highly lucrative. So much so that Netflix’s 2018 Annual Report identified the game Fortnite as a bigger threat to their profits than HBO or Hulu. Meaning, gaming is no longer fringe; it sits at the center of pop culture, driving trends in fashion, beauty, art, music, and film. Our report looks at game culture, with a focus on the U.S. and China, and explains why learning from and engaging with the global game ecosystem is the single most important tactic for asserting cultural relevance and surviving new frontiers, irrespective of industry.

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