Community
If you want to prepare for the future, you need to work with the future. And that is exactly what we help you do. Irregular Labs builds and activates bespoke micro-communities so clients can unlock new opportunities. Regardless of whether we are running a study, developing a new product, or launching a micro-influencer campaign, everything starts with Gen Zs as thinkers, makers, and partners. The fact is, our global braintrust, young and old, lets us go beyond quantitative and qualitative data to solve business problems, achieve strategic objectives, and evolve organizations.
A
Afghanistan
Argentina
Australia
Austria
Azerbaijan
B
Bahamas
Bangladesh
Barbados
Belgium
Belize
Bhutan
Bolivia
Bosnia
& Herzegovina
Botswana
Brazil
Bulgaria
C
Canada
Chile
China
Colombia
Cuba
D
Denmark
E
Ecuador
Egypt
Estonia
F
Fiji
Finland
France
G
Germany
Ghana
Greece
Guatemala
Guyana
H
Haiti
Honduras
Hungary
I
India
Iraq
Ireland
Israel
Italy
J
Japan
K
Kazakhstan
Kenya
Kosovo
Kyrgyzstan
L
Lebanon
M
Madagascar
Malawi
Malaysia
Marshall
Islands
Mexico
Morocco
Mozambique
N
Namibia
Netherlands
New Zealand
Nigeria
Norway
P
Pakistan
Palau
Peru
Philippines
Poland
Portugal
R
Romania
Russia
Rwanda
S
Samoa
Saudi Arabia
Senegal
Sierra Leone
Singapore
Solomon Islands
South Africa
South Korea
Spain
Sweden
Switzerland
T
Taiwan
Thailand
Trinidad
and Tobago
Tunisia
Turkey
U
Uganda
Ukraine
United Arab
Emirates (UAE)
United Kingdom (UK)
United States
of America (USA)
Uruguay
V
Venezuela
Y
Yemen
Z
Zambia
Zimbabwe
Team
Daniel Charles-O’Tudor is a partner in Irregular Labs and a Community Lead in Lagos. Daniel is the founder of CRKTS, a streetwear brand that seeks to teach that you can do anything you want. Currently living in Kigali, Rwanda, Daniel is in his first year at African Leadership University where he is majoring in International Business and Trade.
REFERENCES
Rema, Motherlan, Alternative Music
Jenna Parker is a partner in Irregular Labs where she is Director of Strategic Growth and New Ventures, moving Irregular Lab’s insights from prototype to products and brands for the Gen Z consumer. Jenna graduated from Harvard University with a degree in Psychology before spending a decade traveling the world representing the USA and major brands as a world ranked professional triathlete. She has served as the COO of The Seed Lab, an early-stage, consumer-facing venture fund, establishing processes for the company since inception and as a consultant for the CEO of INK the original, the first full skincare line targeting the $50B tattoo market where she was responsible for on-going market and consumer trend analysis, research, and fundraising support for their Series A raise. In 2017, Jenna founded 9ONE8 Productions and is the writer/creator of athlete brain health docuseries, IDENTITY, currently in-development with Uninterrupted.
REFERENCES
Got Milk Ads, the Ocean, Lady Chatterly’s Lover
Lula Ososki is a founding partner in Irregular Labs and Co-Director of Gen Z Content and Community. Prior to joining Irregular Labs, Lula was a writer at i-D and worked at a creative agency in London. At the age of 18, Lula was featured as part of the #dazedgeneration advocating for change in the education system.
REFERENCES
Wild At Heart, Mondo 2000, Slime
Megan Schaller is a partner in Irregular Labs and serves as Co-Director of Gen Z Content and Community, helping to develop new tools for accessing and activating our global Gen Z members. Prior to Irregular Labs, Megan worked at Casper and Moda Operandi; when she was 15 years old, Megan founded a venture-funded social media company focused on using digital technology to enrich social interaction, facilitate physical experience, and cultivate interest-led micro-communities. Megan is currently a senior at NYU with an academic concentration in computer science, human-machine interaction, and digital product development.
REFERENCES
Simulation Theory, Medieval Kitsch, Shania Twain’s Leopard Print Suit
Molly Logan is the founder of Irregular Labs as well as School of Doodle, a nonprofit that uses creativity to build confidence in teen girls. Over the past ten years, Molly has built a global network of Gen Zs. Prior to launching School of Doodle and Irregular Labs, Molly spent 15 years navigating the worlds of art & commerce—curatorial assistant at the Metropolitan Museum of Art while pursuing her PhD in the History of Photography; Director of Books and Exhibitions for Richard Avedon; founder of FREDThinks, a cultural consultancy and studio that developed and produced programs with an interdisciplinary DNA— art, music and film. She has produced first-of-their-kind events that include Doug Aitken's public art project, Station to Station and WIRED's WxD conference as well as strategic and creative consulting for Sundance Institute and Film Festival, MAC Cosmetics, Comme des Garçons, Absolut, Google, Airbnb, Art Basel, (RED), and FIAT.
REFERENCES
Daido Moriyama, Hot Cheetos, Hopscotch (the game and the novel)
Priyal Thakkar is a partner in Irregular Labs and sits on the Gen Z Advisory Board. Originally from Ahmedabad, Gujarat, India, Priyal is currently a law student at Arizona State’s Sandra Day O'Connor College of Law with a focus on international human rights. Prior to law school, Priyal worked in India on a number of social justice initiatives while at university as a political science major. Priyal is a published poet and the co-founder of Povera, a spoken word organization that used poetry as a tool for education and empowerment.
REFERENCES
Iranian Cinema, Hannah Arendt, Jhumkas
Remi Riordan is a partner in Irregular Labs, working as an editor on the Irregular Reports as well as a Project Director. Currently, Remi is a journalism student at USC in Los Angeles while also running the zine Crybaby which she founded when she was 15 years old.
REFERENCES
Cream (the color), Drop Dead Gorgeous, Vintage Playboy
Sean Kim is a partner in Irregular Labs and a creative producer living in London and Seoul. Having studied social sciences at university while producing content for Hypebeast and designing capsule collections for collaborations with Maharishi, Sean is now focused on marrying his academic pursuits to his love of culture and art, making the results more accessible and digestible to global consumers.
REFERENCES
Korean Vengeance Films, Premier League (Manchester United/Arsenal Era), Prada
Sofian Benito is the Founding Partner and Director of Irregular Labs. After growing up in Playa del Carmen, Mexico, Sofian’s work and studies took them to Miami, Los Angeles, Wyoming, and London. They began their career working for multi-retailer H.Lorenzo on creative direction and marketing strategy. Before joining Irregular Labs, Sofian was Project Manager for Arca, a co-op land development in the Riviera Maya.
REFERENCES
Mario Balotelli, RXK Nephew, Dark Ecology
Sterling Murray is a partner in Irregular Labs and a biology and psychology major at Virginia Commonwealth University. During high school, Sterling had a popular show on YouTube that talked about creativity, confidence, and living authentically.
REFERENCES
Tyler, the Creator, 90s Fashion, Astrology
Wendy Mekwunye is a partner in Irregular Labs and a Community Lead in Lagos. Wendy grew up in Lagos, Nigeria and is currently in the UK pursuing her masters in public health nutrition. She is passionate about poetry, women’s rights, and the eradication of malnutrition in children, topics that Wendy has addressed as a writer for past Irregular Reports.
REFERENCES
Scented Candles, Clear Lip Gloss, Stormzy